At present, real estate is thriving in the United States and with that reality, the number of real estate agencies, brokers and agents are increasing too nationwide. The Internet has emerged as a reliable and great source for people interested in buying and selling properties as well as getting information about all the different aspects of real estate.
If you manage or are in charge of the marketing for a real estate agent, then it is essential for you to establish a mobile-friendly website and promote it by using SEO methods suited for real estate.
Real Estate Search Engine Optimization (SEO) has many attractive benefits which support its importance and makes it a considerable investment option:
• Best for achieving long-term real estate sales goals
• A cost-effective form of marketing
• Win the trust of new customers
• Superior conversions, higher ROI, and better quality real estate leads
• Keeps in touch with existing customers
• Provide exposure to a greater number of prospects
• Generate more leads without spending much on expensive advertising
Statistics about real estate searches
First, look at some of the statistics about real estate searches:
• Real estate searches have nearly tripled over the last several years.
• Google searches for real estate has grown over 20% each year since 2008.
• 90% of prospective homebuyers search for homes online.
• More than half of all home buyers search online first.
With numbers like these, agents and brokers must have real estate websites that are SEO-friendly just to compete in this field. But understanding how to get yourself or your agency to the top of search engine results is ever-changing and in order to reach number one on Google, Bing, and Yahoo.
What is SEO and Real Estate SEO?
Search Engine Optimization, also known as SEO, is a process that allows your website or blog to gain organic web traffic through search engines like Bing, Yahoo, Google, etc.
Real estate SEO is the use of SEO (Search Engine Optimization) techniques to make real estate websites for agents, brokerages, and teams show up higher in Google’s search results pages (SERPs).
There are a lot of technical stuff associated with SEO and requires professional assistance from ASKSEONINJA for the success of your real estate SEO USA services.
Otherwise, you will end up becoming a victim of empty promises and a waste of your digital marketing dollars if you are using real estate marketplaces.
The technique use a set of keywords relevant to the real estate website and optimize them on major search engines. By doing this, whenever a customer types in those keywords in the search bar, your website will start to appear.
This will attract a considerable amount of visitors to your website giving your business the exposure it needs online.
Search engine optimization isn’t something you do one time; it’s a constant process to ensure that you’re staying top-of-mind. It’s the nurturing and care that your website needs to be successful in generating leads and maintaining authority in your market.
We’ve expanded on these ideas below, and have put together this list of important SEO features that you should consider for your real estate website.
1: Hit Your Local Audience
More than 95% of homebuyers in 25 to 49 age group range use Internet searches to find their first home. Over half are more inclined to select the link that shows up at the top of their search results. And nearly 70% of those homebuyers search based on a specific location.
That means that if you want your website to top that list, using keywords that include local terms is an often effective strategy, especially in the real estate market. Include specific keywords like “Florida homes for sale” or “Houses for rent in Florida” throughout your website to yield better results in search engines– start locally!
2. Target keywords & phrases
Search engine algorithms are constantly changing to improve search results for users. Initially using keywords was basically all that there was to effective SEO. Now that SEO techniques have become more sophisticated, using keywords and phrases to optimize online searches must too evolve.
One way to use keywords more effectively is to target them more specifically. In addition to targeting your locality, you can target your prospective buyers directly. Some of the rising search categories are for first time homebuyers, retirees, renters, and those searching for home loans. Target your age demographic by going beyond basic “homes for sale” keywords and phrases and use “new home buyers”.
Furthermore, long-tail search terms such as “how to buy a home in Florida” are most effective in gaining traction in the search engines, and often produce higher quality leads, as the visitor was looking for something very specific and actionable.
3. Write SEO-friendly blogs
The type of content on your website, if done correctly, can increase the effectiveness of your SEO strategy by more than 50%. That goes for your property descriptions, your Meta descriptions, and page tags. Even if your SEO techniques are solid, once a user clicks the link to your website, if your site is not full of helpful and interesting content, they will not linger there for long.
As effective as building a real estate website using advanced SEO Florida concepts is, your search engine ranking is also based on your following.
a. The more unique visitors to your website,
b. the more popular your site becomes,
c. Therefore the higher your rank.
Write SEO-friendly blogs that spark interest and inform your visitors to make your website more useful and thereby more popular to improve your ranking.
4. Add keywords to photos & images
Effective SEO blog content is not the only way to improve your ranking on Internet search engines. If you add specific keywords to photos and images on your real estate website, those too will help to move your site to the top of real estate searches.
You can also add video content as well when visitors look at a photo of your properties can triple or even quadruple inbound links to your website.
5. Mobile searches
Use of mobile devices for real estate searches is more than doubling every year and just like SEO practices for websites are continually changing, so are SEO techniques for capturing the growing number of mobile searches. According to Google, the best way to enhance mobile searches is to use a method called “responsive design”. Responsive design refers to how well your website responds to all devices. Google recommends using the same URL on all devices as opposed to building a website for mobile devices and a separate one for desktops.
This makes sharing your content easier and eliminates the need for users to be redirected to an external link. Like we said before, the key to building a successful real estate website is to make it most user-friendly and that includes making mobile searches easier.
6. Engage social media
Engage more on Social Media is an effective way to increase your visibility on search engines. Building a robust social media site that links back to your real estate website can greatly improve your SEO ranking.
Add retweet buttons, use hashtags, post images of the property, sharing videos on YouTube and frequently post on Facebook, Twitter, Instagram or all social platforms to improve your ranking on search engines and produce more unique visits to your site.
Real Estate SEO Services will build your digital presence from the ground up.
Finding the right SEO Company that understands the needs of your brand will get you to the top of the search results. Grow your traffic, rank high in searches & convert more sales with best SEO services in Florida. Get in touch with Florida SEO for Free Analysis & Quote.